New picture-story measure of sexual motivation
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Researchers at the HuMAN Lab have developed a new measure of sexual motivation that is based on content coding of picture stories. Hinzmann and colleagues (2023) and Schultheiss and colleagues (2023) have published two papers in Motivation Science in which they describe the development and validation of a measure that gauges a person’s current level of sexual motivation based on the imaginative stories the person writes about ambiguous pictures (e.g., a couple in bed engaged in a pillow fight). The new measure is valid in the sense that it responds sensitively to experimentally induced changes in sexual motivation, is associated with corresponding changes in subjective and physiological measures of affect, and predicts a behavioral criterion of sexual motivation (key-pressing for longer access to erotic images). Unlike many other measures of sexual motivation, it does not show a gender difference. The new measure of sexual motivation is based on a new approach of measure validation (see Figure 1) that builds on and extends earlier work by McClelland and colleagues. |
Figure 1. (Motive) measure validation model employed in Hinzmann et al (2023) and Schultheiss et al (2023). Source: https://osf.io/nz2fr/
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